Our Call-Metrics solution attributes (or matches) incoming phone calls and text messages to your marketing activities. In addition to providing critically important reports and analytics on your campaign performance, Call Tracking also includes conversation recording capabilities and provides the robust data used by the rest of our Analytics Suite.

While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate all your lead activity, whether they reached out by phone or via your website. And with these combined insights, you'll market and spend smarter.

Turn your calls into a goldmine of business-boosting opportunities with Conversation Intelligence. Our AI-powered solution automatically turns your call recordings into transcriptions and identifies key terms, then tags your recordings so you can listen in, escalate calls, and improve conversations.

Call-Metrics knows phones — so we made a phone of our own. Lead Center is CallRail’s communication software that can enhance or replace your existing phones, as well as combine your calls, text messages, live chats, and form submissions into one unified inbox so you never let another opportunity slip through the cracks.